The Relationship Between Student Engagement and Alumni Giving at Higher Education Institutions: A Comparative Case Study Analysis
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This qualitative comparative case study analysis explored the relationship between undergraduate student engagement and alumni donations to their alma mater. The independent research categories are undergraduate co-curricular engagement and athletics engagement as related to the dependent research category, alumni giving. The research data were three quantitative case studies with settings at private higher education institutions in the South and Midwest; data were analyzed utilizing the Atlas.ti 8 qualitative data analysis software program. The findings of this study indicated that regarding the relationship between undergraduate co-curricular engagement and alumni giving, the results are inconclusive. Findings regarding the relationship between undergraduate athletics engagement and alumni giving indicate either a negative relationship or no significant relationship between the two research categories. However, there is a positive relationship between student engagement and alumni giving when the undergraduates were involved in more than one category of student engagement.